Worksheet · Paid Advertising · Paid Social
Ad budget template
From the lesson Instagram Ads
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose a product and two formats.
2Draft the creative for each.
3Compare results after a small test.
Worked example to compare with: Testing two formats for one product
- Product: a ring. Format A: carousel of five angles. Format B: a 15-second Reel.
- Spend: $50 each over five days.
- Result in the example: the Reel gets more views, the carousel gets more purchases.
- Decision: use the Reel to reach new people and the carousel to retarget visitors.
- Check: compare on cost per purchase.
Check yourself
- I can explain "Instagram Ads" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com