Worksheet · Influencer Marketing · Brands and Influencers
Influencer outreach and campaign brief template
From the lesson Influencer Marketing Strategies
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose a strategy for your campaign.
2Write disclosure language.
3Add it to the campaign brief.
Worked example to compare with: A disclosure example
- Weak: a post with "#sp" buried among 20 hashtags at the bottom.
- Strong: "Paid partnership with GreenLeaf" shown at the top using the platform's tool, plus a plain statement in the caption.
- Why: consumers must be able to see the connection easily.
- Check: view the post on a phone and see if the disclosure appears before the "more" button.
Check yourself
- I can explain "Influencer Marketing Strategies" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com