Worksheet · Graphic Design · Graphic Design Knowledge
Brand style guide template
From the lesson Images
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose a message.
2Find two images that express it, one literal and one suggestive.
3Decide which fits better.
Worked example to compare with: Choosing a photo for a cafe poster
- Option A: a generic stock photo of coffee beans.
- Option B: a real photo of the barista pouring latte art.
- Choose: B, since it is specific and human.
- Check: make sure you have permission to use any recognizable person.
Check yourself
- I can explain "Images" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com