Worksheet · Marketing Analytics · Marketing Data
Marketing KPI dashboard
From the lesson Identifying KPIs
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose a goal.
2Select three KPIs for it.
3Add them to your dashboard.
Worked example to compare with: Picking three KPIs
- Goal: grow online sales.
- KPIs: sessions from search, conversion rate and average order value.
- Targets: 5,000 sessions, 2.5 percent and $60.
- Ignore: vanity numbers that do not drive the goal.
- Check: could you change what you do based on this number?
Check yourself
- I can explain "Identifying KPIs" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com