Worksheet · Social Media Marketing · TikTok Marketing
Video performance checklist
From the lesson How to Get More Video Views
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Review your top and bottom videos.
2Find one pattern.
3Create three videos using it.
Worked example to compare with: Fixing a weak opening
- Observation: 38 percent of viewers leave in the first three seconds.
- Hypothesis: the opening shows setup instead of the result.
- Test: reshoot with the result first, then explain how.
- Compare: average watch time on the old and new versions.
- Result to look for: more viewers stay past the first three seconds.
Check yourself
- I can explain "How to Get More Video Views" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com