Worksheet · Paid Advertising · Search Ads
Account setup checklist
From the lesson Getting Started With Google Ads
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose a goal and a budget.
2List your locations.
3Complete the account setup checklist.
Worked example to compare with: A location mistake
- Mistake: a plumber serving one city forgets to limit locations.
- Result: 30 percent of clicks come from outside the service area.
- Cost: of $1,000 spent, about $300 is wasted.
- Fix: limit to the service area and exclude other regions.
- Check: review where clicks come from after the first week.
Check yourself
- I can explain "Getting Started With Google Ads" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com