Worksheet · Social Media Marketing · TikTok Marketing
TikTok strategy outline
From the lesson Getting Started on TikTok
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Create or plan your account.
2Define three video series.
3Schedule your first month.
Worked example to compare with: Three series for a plumber
- Series 1: "60-second fixes" showing a quick repair.
- Series 2: "Myth or fact?" answering common plumbing questions.
- Series 3: "A day on the job" with a friendly tour of a callout.
- Rhythm: two videos a week, filmed in one 30-minute batch.
- Result to look for: you always know what to film next.
Check yourself
- I can explain "Getting Started on TikTok" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com