Worksheet · Graphic Design · Graphic Design Knowledge

Brand style guide template

From the lesson Fundamentals of Design

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1Pick a design you admire.

2Identify each principle in it.

3Note one you could apply to your own work.

Worked example to compare with: Reviewing a design with the four principles

  • Contrast: the headline is the same weight as the body. Fix: make it larger and bolder.
  • Repetition: three button styles. Fix: use one.
  • Alignment: the logo is off by 10 pixels. Fix: align to the grid.
  • Proximity: the price is far from the product. Fix: move it next to the product.
  • Result to look for: a tidier layout with a clear focal point.

Check yourself

  • I can explain "Fundamentals of Design" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

Free course worksheet · https://studentmarketers.com