Worksheet · Email Marketing · Email Content
Email format planner
From the lesson Format
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose a goal and a format.
2Sketch the layout.
3Compare against a second format.
Worked example to compare with: A format test
- Version A: a plain-text message from the owner. Version B: a designed email with images.
- Same audience, same offer, same day.
- Result in the example: A gets more replies, B gets more clicks.
- Decision: use plain text for relationship messages and designed emails for promotions.
- Check: test again with another offer.
Check yourself
- I can explain "Format" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com