Worksheet · Marketing Analytics · Google Analytics
Marketing KPI dashboard
From the lesson Filters
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List traffic you want to exclude.
2Set up one filter.
3Check the effect on a report.
Worked example to compare with: Excluding internal traffic
- Find your office IP address.
- Create a rule to exclude it.
- Test: visit the site from the office and confirm it does not appear.
- Result to look for: lower but more accurate numbers.
Check yourself
- I can explain "Filters" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com