Worksheet · Email Marketing · Campaign Optimization
Pre-send checklist
From the lesson Email Spam Filters
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Run the pre-send checklist on an email.
2Check your list for inactive addresses.
3Plan a list clean-up.
Worked example to compare with: Cleaning a list
- Find: subscribers who have not opened any of the last ten emails.
- Send: one "Do you still want to hear from us?" email.
- Remove: anyone who does not respond.
- Result to look for: a smaller but more engaged list, lower complaint rate and better inbox placement.
Check yourself
- I can explain "Email Spam Filters" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com