Worksheet · Email Marketing · Campaign Optimization
Segment planner
From the lesson Email Segmentation
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose three ways to segment your list.
2Describe a message for each.
3Plan how to collect the data you need.
Worked example to compare with: A bookstore's segments
- Segment by genre: mystery, history and children's books.
- Send each segment recommendations in its genre.
- Result in the example: click rates are higher than for the all-list newsletter.
- Check: collect the genre preference at signup so you do not have to guess.
Check yourself
- I can explain "Email Segmentation" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com