Worksheet · Public Relations (PR) · Pitching the Media
Media pitch template and press list tracker
From the lesson Developing Your Media Pitch
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write a pitch for your chosen story.
2Shorten it to under 150 words.
3Use the media pitch template.
Worked example to compare with: A pitch in five sentences
- 1. A subject line with the news.
- 2. Why it matters to their readers, with one number.
- 3. Who is available to talk and when.
- 4. A visual or document attached or linked.
- 5. A friendly close and one follow-up after a few days.
- Check: address the journalist by name and mention something they covered before.
Check yourself
- I can explain "Developing Your Media Pitch" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com