Worksheet · Paid Advertising · Landing Pages

Offer worksheet

From the lesson Creating Your Offer

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1Write three possible offers for a business.

2Choose the strongest.

3Describe the value in one sentence.

Worked example to compare with: Writing three offers

  • Option A: "10 percent off your first service."
  • Option B: "Free lawn plan in 24 hours."
  • Option C: "Book by Friday and we bring a free soil test."
  • Choose: B is clear, valuable and low-risk. Test it against A.
  • Check: the ad should promise exactly what the page delivers.

Check yourself

  • I can explain "Creating Your Offer" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

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