Worksheet · Email Marketing · Email Marketing Basics

Incentive idea sheet

From the lesson Creating Incentives

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1Brainstorm three incentives.

2Choose one.

3Write the headline and description.

Worked example to compare with: Designing an incentive for a trainer

  • Audience: busy people starting to exercise.
  • Problem: they do not know what to do each day.
  • Incentive: a free one-week workout and meal planner.
  • Headline: "Your first week, planned for you."
  • Result to look for: signups from people who match her real customers.

Check yourself

  • I can explain "Creating Incentives" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

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