Worksheet · Copywriting · Branding
Brand voice worksheet
From the lesson Creating a Brand Voice
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Pick your voice traits.
2Write two on-voice sentences.
3Complete the brand voice worksheet.
Worked example to compare with: Writing the same message in two tones
- Message: the booking system will be down for two hours tonight.
- Calm and clear (for customers): "Our booking system will be offline from 10 p.m. to midnight tonight while we update it. Bookings you have already made are safe."
- Playful (for a social post): "Our booking system is taking a short nap tonight, 10 to midnight. Your bookings are tucked in and safe."
- Check: both sound like the same brand, and the first one is right for anxious customers.
- Takeaway: keep the voice, change the tone to fit the reader.
Check yourself
- I can explain "Creating a Brand Voice" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com