Worksheet · Social Media Marketing · Facebook
30-day content calendar
From the lesson Content Pillars
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List three to five pillars for a business.
2Add two post ideas under each.
3Place them on the 30-day content calendar.
Worked example to compare with: Turning pillars into a week of posts
- Monday: baking tip (education).
- Tuesday: new product photo (offer).
- Thursday: behind-the-scenes video (personality).
- Saturday: customer photo with a thank-you (community).
- Result to look for: you never have to ask "what do we post today?", and no more than one post in four is a direct sales message.
Check yourself
- I can explain "Content Pillars" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com