Worksheet · Marketing Analytics · Marketing Data
Marketing KPI dashboard
From the lesson Collecting Data
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List your data sources.
2Note what question each answers.
3Set up a simple tracking sheet.
Worked example to compare with: Starting with a question
- Question: which channel brings the most customers?
- Data: customers by source from the order form.
- Analysis: 40 percent from search, 35 percent from referrals, 15 percent from email, 10 percent from social.
- Decision: spend more time on search and referrals.
- Check: confirm the data is complete and consistent before deciding.
Check yourself
- I can explain "Collecting Data" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com