Worksheet · Copywriting · Branding
Trademark check list
From the lesson Business Trademarks
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Search the market for a name you like.
2Check a trademark database.
3Complete the trademark check list.
Worked example to compare with: Spotting a conflict early
- Name idea: "Northwind Coffee" for a new café.
- Search: a coffee roaster in the same country already sells beans as "Northwind Coffee Co."
- Risk: same industry and nearly identical name, so customers could confuse them.
- Options: choose a different name, add a distinctive element, or ask a lawyer whether the names can coexist.
- Takeaway: finding the conflict before launch costs an afternoon; finding it after printing signs can cost much more.
Check yourself
- I can explain "Business Trademarks" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com