Worksheet · Email Marketing · Email Marketing Basics

List growth plan

From the lesson Building an Email List

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1List five places to collect emails.

2Plan one test.

3Track new subscribers weekly.

Worked example to compare with: A list growth plan

  • Add: a signup form on the home page and a checkout box.
  • Add: a sheet at the till and a note on receipts.
  • Offer: a clear incentive on each.
  • Track: new subscribers by source each week.
  • Result to look for: a steady rise and a clear idea of which source works best.

Check yourself

  • I can explain "Building an Email List" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

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