Worksheet · Content Marketing · Content Marketing Basics
Editorial calendar and content brief template
From the lesson Blogging
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Outline a blog plan for a business.
2Choose a posting rhythm.
3List your first five topics.
Worked example to compare with: From customer question to post
- Question heard at the counter: "How often should I water a succulent?"
- Post: "How often to water succulents, by season" with a simple table.
- Share: in the newsletter and as a short social post.
- Check after a month: how many people read it and clicked to the shop.
- Update: add new photos and a section on indoor lighting.
Check yourself
- I can explain "Blogging" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com