Worksheet · Content Marketing · Content Marketing Basics
Editorial calendar and content brief template
From the lesson Benefits of Content Marketing
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List five questions your customers ask.
2Turn each into a content idea.
3Write one benefit you want from content.
Worked example to compare with: Content for a plumbing company
- Attract: a guide titled "What to do when a pipe freezes".
- Engage: a short video showing how to shut off the main valve.
- Convert: a button to book an inspection before winter.
- Keep: an annual maintenance reminder email.
- Result to look for: more calls from people who found the guide before they needed a plumber.
Check yourself
- I can explain "Benefits of Content Marketing" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com