Worksheet · Data Analysis · Metrics
Data cleaning checklist and report template
From the lesson B2B SaaS Metrics
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Define each metric in your own words.
2Calculate them for an example company.
3Decide which one to watch first.
Worked example to compare with: Calculating payback
- CAC: $600. Monthly revenue per customer: $100. Gross margin: 80 percent.
- Monthly margin: $100 x 0.8 = $80.
- Payback: 600 / 80 = 7.5 months.
- Interpretation: shorter payback means faster reinvestment.
- Check: compare with churn. If customers leave before 7.5 months, the model loses money.
Check yourself
- I can explain "B2B SaaS Metrics" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com