Worksheet · Marketing Analytics · Google Analytics
Marketing KPI dashboard
From the lesson Audience Reports
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Review your audience reports.
2Note three facts about your visitors.
3Plan one change.
Worked example to compare with: Finding a problem
- Mobile visitors are 68 percent but convert at 1.1 percent. Desktop converts at 2.9 percent.
- Hypothesis: the mobile checkout is hard to use.
- Action: test the mobile checkout on a real phone.
- Result to look for: a higher mobile conversion rate after the fix.
Check yourself
- I can explain "Audience Reports" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com