Worksheet · Email Marketing · Campaign Optimization
Campaign analysis sheet
From the lesson Analyzing Data
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Pull the metrics from one campaign.
2Write one lesson learned.
3Plan one change for the next send.
Worked example to compare with: Diagnosing a campaign
- Report: 38% opened, 2.4% clicked, 0.6% bought.
- Question: opens are strong but clicks are weak.
- Cause: the button was far down the page.
- Fix: move the button to the top and repeat it at the bottom.
- Result to look for: a higher click rate next time.
Check yourself
- I can explain "Analyzing Data" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com