Worksheet · Copywriting · Copywriting
About page template
From the lesson About Page
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Draft your story in five sentences.
2Add photos and proof.
3Complete the About page template.
Worked example to compare with: A short About page outline
- Opening: "We started Maple Street Bakery because the neighborhood had nowhere to buy honest bread."
- Who we help: families and offices within walking distance who want fresh bread and quick catering.
- Proof: a photo of the team, the year opened and a line from a regular customer.
- Next step: "Order for pickup, or stop by and say hello."
- Check: remove any sentence that is only about the business and does not help the visitor decide.
Check yourself
- I can explain "About Page" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com